Email Marketing & Advertising |
Using e-mail for direct targeted marketing Legitimate form is called Permission Based e-mail marketing Abusive form is called SPAM and can be illegal
Advantages Can be one of the most effective and inexpensive forms of targeted marketing Has a high ROI when done properly Can be almost instantaneous, very little time lag Results are easy to track
Drawbacks |
|
|
Email Marketing & Advertising Problems |
Using your company web site or regular e-mail server is not a good idea Can-Spam compliance is difficult Mail delivery issues are time consuming You risk being labeled as a spammer by major ISPs, which may make all your e-mail communications functionally impossible
Solution: Use a specialized e-mail service company that can: |
Assist you in designing your e-mails with easy to use editors and templates Make it easy to send attractive and eye catching graphical e-mails Help you manage your contacts conveniently Help you with Can-Spam compliance Provide sophisticated delivery services and platforms Provide detailed reporting and management options Has the resources and contacts to deal with the major ISP on delivery issues
|
|
|
big goals, small budget no problem! |
|
|
|
