Paying every time someone clicks on your paid ad, (click through) which is included along with the regular unpaid search results

• Immediate results
• Very flexible
• Results easily monitored and tracked
• Can be very costly if you are not cautious

• Most PPC campaigns require you to bid in a continual real-time 24/7 auction on the most effective and popular keywords
• The results of the bid appear almost immediately
• There are so many bidders that the results of the bidding cause constant changes in the results of searches
•  It can cost between $4 and $7 per click to get the top position in the sponsored results of the most popular keywords

• The higher your cumulative profit from acquiring your customer for your product or service is, the more cost effective pay per click advertising may be for you
• Your keyword should be linked to a portion of your website that has real relevance to the keyword
• Ideally your website page should have some optimization for that keyword
• Not effective for multilevel marketing, if you don’t have your own exclusive website

• Integrate it with your overall Business Plan & Marketing Plan
• Maintain a consistent Business Image with your “Brick & Mortar” Image
• Always be concise & clear
• You are always just a second and a mouse click away from your competition
• You only have one chance and a few seconds to make a good first impression
• Find out about your potential customers & design to appeal to them, not yourself
• Always try to view everything through your customer’s eyes, not your own
• Flash, Beauty, Bells & Whistles do not necessarily equal Sales & Profits

• Spend the time to learn about Internet Marketing or find someone to do it for you